Page (formally the Arthur W. Page Society), the global membership organization for chief communications officers, engaged Get Real in February 2020 to develop the business case and strategy for an online learning offer to be launched in 2021. Get Real worked with the executive team, internal stakeholders, and external learning specialists to identify an online learning need that would align with its mission and be a viable business opportunity. The engagement culminated in a board decision in June 2020 to adopt Get Real’s recommendations for a Learning Lab targeted at members’ teams and proceed to implementation. The Learning Lab is now a vibrant and growing online learning community offering masterclasses, mentoring, podcasts, courses, videos, and articles to more than 500 senior communications professionals.

Hanley decided that developing their new consultancy business required three pieces of proof, all centred on their target customer: the desirability of a consulting service, validation of the pain points experienced, and clarity around top of mind concerns. They eliminated a number of potential customer profiles and service lines from further consideration, allowing the team to focus their efforts on the remaining decisions. With proof of the desirability of the service established via the Decision Sprint, a small set of rapid experiments to provide the remaining required proofs were selected.

What would you do if your key success metric went to zero? COVID-19 caused the Gallery of Photography’s ‘Visitor numbers’ - the key success metric by which most cultural institutions are judged - to go from 100,000 per year to zero. The Gallery used the GetReal Decision Jam to coalesce around a programme to re-orientate the Gallery around a digital-first initiative. The Decision JAM took 90 minutes, and enabled the gallery to complete a funding application in just one day. The result: new funding for the Gallery to support the digital-first initiative.